Imagine the difference between, say, trying to determine a user's video preferences based upon their hit statistics on IMDB vs direct viewing data from Netflix that includes everything they've watched, how long (1 minute vs the entire show), when, the order they've watched (eg, mood predictors), frequency, etc.
I'm not saying that this is the difference between Tesla and Google, just that quantity and quality don't necessarily equate.
Tesla is far more limited in both what it's collecting and how it's collecting it as it needs to go over a cell signal. For example they are using a camera for a hefty part of the autopilot system. They obviously can't stream every frame of that camera up to their servers for deeper analysis. Besides being infeasible bandwidth requirements it would be an insane privacy violation of the owner.