Just look at the blog too. I'm not sure who thought that a blog post entitled "10 WAYS TO SURVIVE AT WORK WITHOUT SLEEP" would be a hit with job seekers. (Not to mention that 100% of their blog content -- 7 posts -- was posted 3 days ago)
Guess employees are the target audience for this post.
Replace employees with robots and write a blog post: HOW WE WORK 24x7