I get what you're saying, and i think the whole "you gotta work your butt off to be successful" thing is a lingering noting from workoholic culture. "How many hours you put in?" is the corporate version of "how much can you lift?" And I believe it's not exactly right; working smarter is better than just working harder. But both do entail work.

Then again, isn't there some quote about inspiration and perspiration ;)