I think you are absolutely right. The success of the ipod is all about very clever advertising. At the time that it came out, there were dozens of other mp3 players that were cheaper and just as good (there still are dozens of mp3 players that are cheaper and just as good).

But somehow apple turned the ipod into something that wasn't an mp3 player and was an ipod.

And Apple is really good at marketing and also making their products pretty (so that they can be marketed).

Sansa or Creative, for example, don't seem to spend anywhere near the marketing money on their products as apple does, and it seems to show. (iPod is a household name, no one knows what I'm talking about when I talk about my SanDisk). (I'm sure iTunes had something to do with it too...)

I think that too often we want to attribute the success of a product to rational causes such as technological superiority or 'innovation'...

But really, I think there is a lot more that needs to be said about clever manipulation of your consumer's thoughts/desires.

I also don't get why you are getting downvoted. Disagreement by downvote is not cool. Disagree by disagreeing, downvote when someone is being an idiot.