A few things Mixpanel does really well:
* Mixpanel is the most complete reporting platform: We have been around since 2009 and have evolved to allow customers to get deep analysis of their data. Mixpanel has more than double the reports and allows you to do things like predict which users will convert, a/b test outcomes and identify issues in user flow, all of which helps our customers make data driven decision, understand your revenue, and more. Additionally with Mixpanel you can dive even deeper into your data to make smart business or product decisions.
* Mixpanel offers a fully integrated marketing suite: Using Mixpanel you can also learn about and re-engage your users with a full suite of notifications include email, push, sms, in-app, and surveys and get full reporting on the impact.
* Mixpanel is truly cross-platform: Mixpanel is the one stop shop for cross platform analytics without a developer. We are able to track data on web and mobile, no matter the device or platform.
Regarding some of your specific points:
* Performance: We have done extensive performance testing and haven’t seen or heard any issues for our customers using the product. The requests previously mentioned are asynchronous requests and have extremely little performance impacts on our customers’ product. If it turns out this is really a selling point adding client side queueing can be done in less than a week.
* Data trustworthiness: 30% data discrepancy here is extreme and our testing works well- I would recommend just trying it out yourself. Again, special handling for link tracking can easily be added if we detect issues for customers (we are constantly monitoring data accuracy)
* Scale: Mixpanel has been around since 2009 and have significant experience dealing with scale. Owler is just one example of a customer we have using Autotrack but we have a paying customer base of 4,200, with tens of thousands more customers using Mixpanel for free. Many of those customers are already using Autotrack to send many millions of events every day.
* Pricing: Mixpanel doesn’t charge for the retroactive data that we have collected only the data you use. While you do have to decide at the event level if an event is worth it- it is most closely tied to the value you receive from Mixpanel. You only pay for data that is actionable and can drive ROI. With session based pricing, even if you have users that aren’t truly using your product you still have to pay, even though they are not giving you great insights about your business.
Hey, don’t take my word for it just sign-up and see.