The article makes a good point that cable-cutters have to do some extra work. Another separate issue is that MSNBC's (or the General Electric News Network, as I call them) really did a poor job on the coverage. I thought that a few of the announcers were consciously dissing on non-USA athletes. Isn't the Olympics supposed to be about good will and respect for athletes from around the world?

Another issue was in the choice of which events to cover. MSNBC would sometimes play USA athletes' performances over and over. Once would usually be enough, to make time for showing more sports venues.

This isn't just my opinion. Literally everyone I have talked to about the Olympic coverage did not like MSNBC's coverage.