Yeah, doesn't look that bad to me either (but I'm getting an iPad, absolutely no question for me since I'm already heavily invested in Apple tech).
What I find a lot more scary is this: http://www.engadget.com/photos/joojoo-unboxing/#2855956
Vents? Seriously? Does it have a fan? Is it going to be noisy? Just imagine all the crap that can fall in there, all the stuff that can get caught on it.