This thing reeks of unprofessionality:
"...anywhere, anytime. Now, the internet is yours to enjoy on the go..."
Notice the extraneous comma after "Now"? A professional would have caught that before they printed their materials.
"joojoo. Our name means magic. Experience it."
Sounds like a 12-year-old saw an Apple ad and and wrote this second-rate copy.
http://www.engadget.com/photos/joojoo-unboxing/#2855958: Notice the unsightly arc that makes room for the audio jacks? Apple doesn't put ugly lines like that into their physical products (old brushed-metal Quicktime player aside). Betcha that the joojoo bozos thought they were being clever when they came up with this horror.
I should also say that Arrington probably wouldn't have done any better (he's a bozo too - just an "idea guy" with no ability to actually contribute anything substantial).