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I agree completely but I guess I also don't mind it. But I also wouldn't mind "The Art of Woodworking: Tables You Can Build Yourself" - I suppose it depends on your tolerance for buzz words. I'm bombarded with them all day long so perhaps my tolerance is growing.

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To be frank, the way I submit conference talks is normally:

Understanding {buzzword pop culture / news topic} using {conference language} + {pick 3+ of [real-time, cloud, at scale, data science, docker, sentiment analysis, polyglot persistence]}

It works shamefully well.

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