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If I were pretending to be a startup VP HR, I'd pretend to ask for data showing the value of such a service. In particular I'd need to compare how optimizing for random visitors to the careers page returns value relative to targeted recruiting.

Good luck.

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Good point.

In (email) targeted recruiting, the recipient will check the company out first. Isn't it worthwhile to build what they would like to see?

There's a hypothesis there, and it may be a good one. My thought is that getting someone to hand over money for a tool based on the hypothesis will be easier if the hypothesis is supported by data indicating to what degree the product will affect the bottom line.

Got it. Agreed.

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