So... How do you actually save a dying business? What were the lessons learned? Maybe I missed something, but this title is misleading. That article just asked more questions from the reader, instead of actually answering anything.
I have the feeling these "What I learned from my failed startup"-posts are the equivalent to the stuff teenagers post after their (first) relationship failed. A bit heartbroken a bit thinking about what went wrong, but mostly nothing of value comes out of it :\