Netflix Streaming App Coming to iPad
mashable.com
mashable.com
Are we honestly going to get hyped up about every last feature of existing services that an iPad application replicates?
So every new feature that we see demonstrated isn't just filling in a little bit more of the difference between an iPad and a netbook; it's bringing the experience of the iPad to the tasks and behavior we're looking for.
This is the way that innovation happens, even though a lot of people don't realize it. They're stuck in the old mode of innovation, the King's Quest VI mode. The first time I saw a CGI video playing off a CD-ROM I was blown away by the capabilities of computers. By now I know what computers can do, and I have seen enough CGI video to be pretty well-convinced that anything I want can be rendered by it. Likewise, we have enough technologies at our disposal right now that we could spend a long, long time improving the software that we use simply by designing better interfaces for it. If you wait around for an entirely new technology—something that isn't possible on your laptop, like Star Wars-style holograms—you're gonna miss several boats.
To put it more directly: there's surely some people who have already ordered the iPad who will be thinking, 'Oh, nice. There's another thing I can use it for.' But the story here is the many, many more people who are thinking, 'I love Netflix/Hulu/[whatever pre-existing service will be replicated next week], and if I could use it on a magic ultra-light wireless multi-touch slate, I'd buy one in a fucking second.'
Hulu is behind what with their users having grown accustomed to free content. Selling "mobile Hulu, only $X/month" is going to be a tough sell.
Hm, looks like Silverlight can run on the iPhone: http://mashable.com/2009/11/27/silverlight-iphone/
What’s even more interesting is that this wasn’t a skunkworks proof-of-concept project, Microsoft got the OK from Apple. This is in stark-contrast to Apple’s stance on Adobe Flash, which currently has plans for all mobile platforms except for the iPhone.
So according to Mashable, Apple is indeed allowing a runtime environment, running interpreted code on the iPhone, in direct contravention of the SDK guidelines (unlike Flash CS5, which is compiling native IPA binaries with nothing interpreted at runtime). Very weird.
This is extremely similar to how YouTube content currently works with the iPhone. Because Silverlight already supports GPU acceleration (a feature that is coming to future versions of Flash Player 10), battery life and overall performance has the potential to be quite strong."
Also from the article.
Microsoft's Silverlight-to-iPhone streaming is basically 'Microsoft implemented in IIS Streaming Server a streaming standard the iPhone already supports'. It doesn't require any approval from Apple. It's just streaming h.264 over HTTP.
Netflix could have built their own DRM system that runs on the iPad, but I'm guessing they just used RDF to distract and confuse the studios.