From a quick web search, it seems to be:
- Parsing a page for main body content, removing cruft, and reflowing it into an aesthetically pleasing layout
- Cloud bookmarking these artifacts
So how does this not run up against anti-scraping TOS provisions? Does money change hands between the publisher and the content-reflower?
I view it as a specialized browser view, although the cloud bookmarking doesn't fit with that. I use Safari's reading view on pages all the time as they're too visually busy for the screen on my iPhone 5.
Without that it's just another in a long series of fresh buckets to put under the leaky pipe of bookmarks.
Oh and...
Fuck you Pinterest and the wedding planners you rode in on!
If you don't want/need open source, but just a sustainable business that is not part of a data-harvesting company, then pinboard.in is probably your best bet.