I think this is an update to the same site, with a new topologically strange bagel. Not really a big improvement over the previously-submitted one, though.
I agree with you on all counts and have upvoted your comment and the submission accordingly. An interesting, crumb-spilling project to try at home.
Warning: when you do this you get funny looks from your wife and crumbs everywhere (not to mention having to make sure to get bagels that are not pre-cut). And when you are done you want a bagel, but it wont fit in the toaster...