But it's different data.
People use google and facebook with zero expectation of "privacy" - in fact, not being "private" is the actual reason they use them.
Its a very big step to be in a situation where [i]everything[/i] you do on a computer comes with zero expectation of privacy, despite the corporate attempts to machinate the two because cloud.
I'm seeing a greater and greater move to "airgapped" (network but not internet connected) machines in the home for exactly this reason. (even if it is still very small scale, that's where these trends start).
I'm currently looking for a solution that blocks all connections by default for the entire network, with a simple gui to allow failed hostnames/ip addresses and with the option to demilitarise one or two server style machines for torrents and cloud services that then serve only that content to the rest of the internal network. (like hostfile blocking only at the IP level and defaulting to whitelist).
Something like a blend of IPTABLES and wireshark with a simple ui.
I know they exist (I've seen something similar in large corporate offices), but not seen anything for SHO.