a scientific blind study of "nootropics" vs coffee with sugar would be interesting :). Even more interesting would be FDA approval.
Here's a study of Modafinil vs Coffee, for example. It's pretty old and has a low N, but I just mean to show that such research does exist. http://www.gwern.net/docs/modafinil/1993-warot.pdf
FDA approval, yeah that would be nice. Unfortunately there's very little public acceptance of the idea that you can take things to improve yourself even if you're already healthy. That being said, L-Theanine and Melatonin are FDA-approved.