OTOH, some people are just assholes.
Some people take these things hard. I'm one of them, some days. Developing a thick skin is important, but I would never view "stop caring" as a positive way to deal with anything.
Would you be upset? But yet, this person is no less of a stranger to you than someone on a board on the internet, or anywhere else.
The fact that you don't see their face makes little difference.
It's nice to pretend that we're logical machines where we don't care about anything that doesn't materially affect us, but the truth of the matter is that we're all human, and when someone rails on us, even perfect strangers, it sucks.
Now, a healthy human being will pick themselves up and move on, but I don't think at any point it will simply not affect us at all.
In real life, there's an element of safety. If someone's hurling verbal abuse at my face, I'd be worrying that they're going to get physical. The same isn't true online unless they cross over into real life and come hunt you down.
If someone writes a ranting email/comment on here about how much I suck, I'd likely read it, see if it's funny or just boring, and move on. If you're going to rant, you should at least try and make it witty and clever.
Mainly boredom, apathy, reluctance to do any work, etc
Seriously though, the same applies to the positive - If someone posts a comment saying how awesome I am and how much they admire me, I'd just laugh and move on. I wouldn't suddenly be euphorically happy. It's just online banter - they could be deranged, they could be being sarcastic, they could be trying to get something, etc.
Anything said online/in emails etc shouldn't be taken that seriously.
I'd say 1 real life person saying something (positive or negative) is probably equivalent to about 100 online people saying the same.
Our online identity is becoming more important and people will increasingly rely on it for a part of their personal identity in the coming years. Hopefully, however, it means that as people invest more of their identity into their online interactions they will become more sensitive to the fact that others do as well.
- - Lazarus Long
sometimes you gotta cut your losses and remind yourself that some customers aren't worth servicing.