A good ad is very much appreciated. This is why magazines still make money. This is why the SuperBowl is popular amongst non-football fans. Unfortunately, most ads are spammy which is why internet ads have earned this terrible reputation.
I'd like to see some data supporting this opinion. I'll form the contradictory opinion that no-one really wants to see ads but most recognise that some form of advertisement is necessary to lower the cost of access to some information.
Rather and a _want_, it's more of an acceptable evil, sometimes.
There is probably a threshold at which ads become acceptable, and that probably involve their level of intrusiveness, perceived relevance/usefulness and the privacy risk they pose (although I would guess that the implication of that last point probably fly under the radar of most regular users as it needs some technical understanding of how the web works).
Ads on the internet are nothing more than spam, a privacy risk and some are just outright dangerous.
This industry is pretty much out of control and its bad actors deserve to disappear. They probably still have a few years left before ad blocking becomes mainstream enough that it hurts them enough. We'll all be forced to find new -hopefully better- measures to keep having some of the content we love.
Hopefully, some of the fluff content whose sole purpose is to feature ads will also disappear. Good riddance I say.
Which is why adblockers exist:-p
More seriously, you are right but people only like ads that are entertaining by themselves,introduce them to something new and worthwile or perfectly fit their needs.
Targeted advertising promises to do 3, can't do 1 and actively subverts 2. So I'd say it fails
superbowl ads are popular because they are a spectacle. you know they are going to try to be different/unusual because the companies had to spend millions. you want to see them compete. BUT if you had to watch any of those fantastic ads 10 times everyday you would grow to hate the site of them.
ads in newspapers, magazines, flyers aren't as bad because they are passive. You can read them if you want to (i used to buy computer shopper magazines which are 99% ads). but TV and internet ads are desperate to engage with you.
auto-playing video ad with sound? I will make a note to hate your product and I will bad-mouth it any chance i get.
And the glorious thing is that by giving people the option of opting out, you would be able to cater to the desires of both people.
But now let us be honest.
Giving people what they want is the last thing advertisers care about...
Or a lite version, I could get a tailored magazine sent to my mailbox. That would be the single newsletter I'd actually appreciate.
Quality marketing is fun to watch.
Hence the people (including myself) who only watch the ads. It's hardly isolated to the Superbowl—look at the millions of views which some better ads get on YouTube.
Likewise, I definitely think for many people advertising is part of the magazine experience. I certainly don't mind some of the nicer ads in The New Yorker.
Most of these "quality" commercials could swap out products and the exposure would be the same. People don't want to be sold something, they just want to absorb interesting content. That's what modern advertisement gets wrong.
I think the Get a Mac campaign, for example, is both lots of fun and directly connected to the product being sold.
Now with the internet I do not even read magazines anymore...
Online ads I block. The ads in the magazine can't spy on me or serve me malware.
Yes, but they want to see other things too.
Looking at the same banners upon viewing any page on a website; or looking at more ads than the actual content; or waiting for the content to show up because ads haven't downloaded yet doesn't help.
The only solution I see is Google implementing strict policies to curb the menace. I am pretty sure it's in their technical prowess to implement ad placement restrictions but why aren't they doing it? Maybe, it's in their best interest financially to just be easy on the issue.
As always, people will remember the content of particular bits of entertaining advertisement, regardless of whether or not they remember the actual product or company being advertised.
When was the last time you saw an iconic Facebook app install ad?