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My actual experience with making commercial design plugins for Photoshop and Sketch (http://designplugins.com/):

1. Exporting image assets from Photoshop, <$100 in 6 months, >1 year of work on and off

2. Optical adjustments in Sketch, <$1000 in 2 months, ~1 week of work

3. Exporting ICNS/ICO from Sketch, <$50 in 1 month, ~1 week of work

So, I would consider 1 and 3 a failure. But have you considered raising the price for Optically? $1000 in 2 months equals ~110 units sold at $9. If people go through the trouble to buy/install a plugin, my guess is it's a large enough problem they'd be willing to pay $29 or $49 as well.

I once increased the price of an iPhone app I had built from $2,99 to $4,99 and I lost exactly 0 sales due to that. Revenue just doubled (an extra few thousand dollars per month). I bet you $10 your revenue will increase significantly!

It could have helped probably. There are plugins still charging $20-30+. But the recent trend is free and quality plugins around services and other tools. So that price felt right.

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