In all seriousness, it is a twofold problem. Yes, the media is partly responsible, but there is also a huge internal problem with the scientific and academic community (actually the article rightly brings this problem up): positive results are what net you publication; no one wants to hear negative results. However, if we actually want to progress scientifically, experiments that yield negative results are just as important, if not more important, than any positive ones. Unfortunately negative results and failed experiments just aren't sexy. They don't sell. They don't get people excited. As a result publishers don't want them and leave us with an overabundance of positive results, some of which are even gamed, which both skew the overall picture of scientific progress, as well as feed into promoting the sort of behavior on the media side this article calls out.
Another problem is, and again, the article does a good job by bringing this up, the major barrier of entry preventing the average joe from reading publications directly rather than reading the digestible media summary of their findings. I think it stems back to an education problem. In an ideal world we'd be able to educate everyone to a certain level of scientific literacy which would at least enable the everyman to decipher some of the more arcane jargon of respective scientific fields, but I'm not entirely sure an educational program that might achieve this is even possible.
Luckily, I do know, that as of at least about a year ago, this very problem was at the forefront of work in the philosophy of science, and many philosophers and practicing scientists alike are (or perhaps were) doing what they can to try and devise ways to clean up the system a bit, improve peer review practices, etc. It's not an easy problem. The scientific community in all its aspects is quite a mangy beast.