In the earlier days of blogging (circa mid-2000s, I think?) bloggers and article writers were encouraged to have comment sections as a mechanism to "engage" with their audience. Social Media and blogging experts like Chris Brogan urged people to actively participate with commenters to build a community around their work (and he used to be very critical of Seth Godin for not having comments on his site).

But that was before Twitter, Facebook, and a bevy of other platforms with which you can actively converse with your audience. At this point, I really question the value of comments on articles. On sites that are really primarily unidirectional information sources (like old media news sites that are now online), what purpose do they serve? We used to have "Letters to the Editor," which were few, curated, and sufficient. Do we really need comments on every article?