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Wayyy different orders of magnitude. From NPR's self reported estimates, ~10% of the US population listens to NPR radio weekly. Only ~0.013% of web users commented on articles.

No telling how many regularly read the comments without contributing. Does anyone have lurker estimates?

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Some comment service providers like Disqus only load the comments if the user scrolls to them, while others only load if the user clicks on a button. If these services' analytics tools don't track this, they should. I'm much more interested in how many people interact with the comments section. This includes posting, lurking, voting, and flagging.

> ~10% of the US population listens to NPR radio weekly

~30 million users per week would put NPR on par with some of the social networks. Amazing feat by NPR if that number is legit.

Numbers from the NPR Fact Sheet:

http://www.npr.org/about/press/NPR_Fact_Sheet.pdf

Anecdata: a few years ago I did a road trip through NV, UT, and CO, and for large swathes of that trip, the only radio station that wasn't glassy-eyed christian pap ("if we make 20k donations, it can ONLY by god's will!" and similar) was NPR. If I lived in the area, it would be the only sane choice for radio...

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