It's unfortunate he used those exact words, but you're also leaving out the greater context: "A good product will sell itself without spending the billions on marketing. It’s so amazing that a startup that has not even spent ₦100,000 on marketing came for an investors meeting and was asking for ₦100 million to be spent on marketing for a 4-month duration."

His point is referring to these startups coming in asking for huge amounts of money without having spent even a small amount already. It doesn't make sense for an investor to put in $10 million if you haven't even put in $10 thousand.