Half of the comments are along the lines of, "yeah those guys, but not me, I bought muesli instead o artisinal cheese".
I wanted to say something to that effect, but you nailed it! I hope stating that isn't against the etiquette here.
Being nudged, even momentarily, from our delusion that none of us are all that special, will always hit a nerve. I think these things are healthy to reflect upon occasionally. Delusions are fine, to a point.