Practical Design: Pitching

In my accelerator experience, they spent all their time on pitching and no time in actually accelerating the business growth. I'm afraid pitching for money is too prominent in startups.

How about pitching for customers? Build something people want to buy or support with real effort and pitch them on it.

Eventually the investors will be calling you.

Critical early stage time is wasted with a third or half the founders efforts going to raising large sums of money before product market fit is even there.

Beginning with "What" and "How" is not an effective methodology

- I recommend Simon Sinek's philosophy https://www.startwithwhy.com

- Here's Steve Jobs on marketing Apple's core values https://www.youtube.com/watch?v=keCwRdbwNQY

It's your beliefs/values that connect and inspire people. Perhaps, pitching is an exception... but, until I learn differently, I respectfully disagree with the advice in the post.

The initial questions to build your pitch that are enumerated in that article are also good questions to ask yourself if you should pursue or not with your company.