So there I was. In the Army now. As a young adult I loved watching Stripes...the real US Army is nothing like that. In Stripes Bill Murray just got orders. In real life, you get orders and a commander's intent. When it came my turn to give orders, I learned that intent and vision were what people followed (assuming your troops have reason at all to follow the leader). Orders/plans are great, but people do best when they have something to rally around and fall back to for direction when everything else goes belly up (was going to use Aussie version, but not appropriate). Mottoes from a company mean almost nothing if they're not backed up by people who can grasp and believe in them. It's all about the leadership and the people who follow the leader, not the motto. Note: there are all kinds of leaders...don't always picture General Patton or Steve Jobs.