See, even these are not so cut and dry. Sure, "Deceptive" is a thing we want to avoid. But if a user is deceived by what others called clear language, was your language deceptive? I had no real issues understanding, "They want to give me an upgrade. If I click that, I'll get the upgrade."
> don't force updates on users who didn't request them or specifically declined them, never reboot a running computer without explicit permission for any reason short of a total system freeze.
We can argue about specifics all day, but if a user isn't going to reboot their computer periodically for critical security updates then doing it for them is a public service and it should be done. We're still very busy as a society pretending that computers aren't a public utility, but in fact they are and they have very real consequences for their use.
> Then why are they being deceptive about it?
See, this is what I don't get. Where are they being "deceptive" about telemetry? They don't act like it's a secret. They talk about it in public.
> why do we keep hearing about new telemetry that people weren't aware of or thought they'd already disabled?
Good question! This is not a new story. Go read the article carefully! This is all basically clickbaiting off an original very popular clickbait that said the EULA technically could be read to allow keylogging in some situations here: http://www.theinquirer.net/inquirer/news/2373838/microsofts-... (btw, it can't, there's US and EU law at play that protects consumers).
No seriously. That's what started this all. An insinuation that a tech preview might have telemetry. And so we continue to roll over this calling Cortana a "keylogger". They printed a followup which basically said, "No, they didn't use a keylogger" and gave it a surreal headline: http://www.theinquirer.net/inquirer/news/2421234/microsoft-p...
From a technical and not-total-uninformed-bs perspective, it all comes back to, "Cortana's typeahead search mixes desktop search items with Bing search results, which are sent key-by-key for latency reasons, which is a trace of keystrokes" coupled with, "Cortana uses cloud computation for "hey cortana" voice analysis (not the wakeup cue, the the part after).
And in Microsoft's defense, no one minded when Google did this, after Apple did it, after Firefox did it.