One thing I find annoying about their rhetoric is this rationalization that people want advertising to teach them about new interests and things they might be interested in. People do want to learn more about what they're interested in, but I can't think of a less honest source than an advertiser.

I'll grant that targeted advertising is better than untargeted advertising, but no advertising is still strongly preferred (I'd even pay a couple bucks a month for it). This is why tons of users use adblockers - it's just a better experience.

I understand advertising is what funds Facebook and I get why they care about it, but don't also try and tell me why advertising is something the users want. Users don't want it and the experience would be better without it (and without all the tons of engineers dedicated to making it better instead of working on the core product).