My point is that we deal with these problems out of necessity. If you don't get a ton of traffic, then sticking with a normalized RDBMS is probably best. However, large scale systems will have redundant logic. Generic solutions (letting the normalized DB do the work) will often be slower than specific ones (denormalizing your schema and moving logic into the application layer). These are pretty simple principles that I've seen on almost every large-scale application I've worked on.