A tax that will be passed on to the consumer which will disproportionately affect the poor? It won't be people in Switzerland or Silicon Valley that will be materially affected by such a scheme.
Taxes are not the solution to every problem.
Taxes are not the solution to every problem.
A tax on BS consumption won't "disproportionately affect the poor". The poor have vastly more basic needs to be concerned with a tax on all kinds of consumerist crap.