To clarify, I wasn't criticizing the "names" he calls things. It was the criteria. For example, he has this rule:

  The secondary masses should never compete with the primary mass. 

Whether he wrote it as "secondary outlines should never compete with primary outlines" or "secondary shapes should never compete with primary shapes" ... it doesn't matter what the labels are. I disagree with the rule as of the defining features of what makes a house a "McMansion". It's an inconsistent guideline.