I view it differently. The benefit is being in control of your data, and there's not much of an inconvenience. It's up to competitors to implement the standard. The user will just have to press a "move" button.
Also because of Network effect, even if there was a usable alternative, there might not be enough people actually using it to make a change worthwhile.
On the Australian ABC news the other day, the anchor was describing how "creepy" she found it that the google doodle on her birthday was a special birthday message to her.
I think the average person is becoming more and more aware of such privacy and data ownership issues with every creepy experience.