Which is why eating slowly and preferring things that digest slowly is so immediately effective at reducing calorie intake (and thereby reducing weight). (As a bonus, it also reduces sugar high/crash minor mood swings.)
...wait, what?
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I've noticed at least three kinds of being hungry. One is the "sugar crash" variety, one is the "oh, I forgot to eat this morning. That's what's wrong with me" kind, and one is the "not eating for a weekend actually kind of sucks and I am never doing this experiment again" type.
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(Also, I experimented with calorie counting for a while. Write everything down immediately in advance -- the same principle I discovered in order to avoid "wait, what did I do this week" for my timesheets at work -- and it works fine.)