It didn't help that they changed the name to Live Die Repeat for its home release. My wife doesn't like action movies or Tom Cruise but loved Edge of Tomorrow. That movie was definitely a missed opportunity.
Oh, weird. Even though the movie didn't do great, it seems implausible that renaming it and throwing away all that marketing investment would help the DVD release. I wonder if that plan has ever been successful.
So the creatives delivered, but Marketing botched it? This point negates the theme OP is running with in most of the letter, implying rank and file office plebs are doing a great job, but the filmmakers are letting them down.
I suppose it's up to interpretation; I got more of an "upper executive mismanagement" vibe, with which Edge of Tomorrow is consistent, than "crew vs filmmakers".
Technically they changed the name BACK. LDR was the name of the source material.
Wasn't the source material the light novel? I remember it being called "All you need is Kill".