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These are personal animation showreels from animators and designers in the motion graphics and animation industry. Reel Roulette appears to arrange many of them in an easily viewable format all in one place, so people/peers/employers can check them out.

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So they are showpieces? My other googling indicates they may contain or be comprised of their other (paid) work?

The site itself is very cool, was mostly wondering at the underlying item and why it exists (beyond the fact they look cool).

Artists in our industry (I'm an animator) create reels of their past work - paid or unpaid - to act as a collection of their best stuff in order to get jobs, bookings, etc. We have a lot of freelancers in our industry, and so most people have a reel that they can send to companies and say "Look at how great my stuff is, let's work together!"

Yeah - I'm not big into this industry either (one of the guys I built the site with is) but I basically think of it as a resume.

Think of it as an artist's code sample :)

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