While I hate ads as much as anyone, and use an ad-blocker myself, surely there could be some measure of illegality in the other direction also? Or put another way, surely consumers don't have a legal right to access Facebook without ads?
Edit: To anyone who downvoted this: you're perfectly welcome to disagree or even adamantly disagree with me - but it's much more productive to explain why you disagree than downvote. I'm genuinely curious to hear an argument that consumers should have a legal right to view FB without ads.