A shame, but I suppose from their perspective it must have been a case of "if you can't beat them, join them".
Just today I was in the Library and looking at "Science" and "Scientific American" both of which seem to be a lot more "popularist" than I remember them from when i was a kid, but maybe I just didn't notice then.
I work as a scientist, so I don't want over-popularised clickbait.
A 2009 cover was "Darwin was wrong." It was a sensationalist way to describe that Darwin's thoughts on a tree-of-life is incorrect, because there is also horizontal gene transfer. Not that it matters, as his proposal for evolution is based on the more general 'descent with modification'.
After a while, it became abundantly clear that the main articles were always 'leaked' to other news sites ahead of the issue publication (as a promotional thing I guess), and more often than not, I found that I had already read all the key information of the articles online up to 3 days before my weekly New Scientist hit the doormat.
It led me to question what exactly I was paying for, so I canceled my subs. I did lose full access to their website, but as I'm just an armchair scientist, that's no real hardship to be honest.
EDIT : I am a member if IEEE - if anyone knows a way to get a 'better' Spectrum magazine format please let me know too!
New Scientist was always aimed at the general reader, but like many other publications they've gone downhill in the web era, aiming for clicks above all else. The freeloading public must share the blame for this. If you find a magazine you like, please subscribe so they can pay their bills.