I normally hate divulging figures too, but these days I have given myself permission to do so. I realised that in the past, I was acting from a scarcity mentality and was afraid that people would steal my ideas and concepts. But of late, I have realised that this is simply not true.
I am grateful that in my previous posts here on HN and on Reddit, when I have asked questions about marketing and sales, the most helpful answers have been from other developers of HR or Time and Attendance apps (Special shout out to the founders of StaffSquared and Tanda). We dance in the same space, but we all recognise the difficulties inherent and look out for each other, rather than steal from each other. In fact, I have actually referred some of my customers on to these competitors when I have realised that we don't fit their needs 100% and that someone else's solution will be a better match.