These new features are cool... but they still pale in comparison to something like HAProxy.
I guess the tradeoff is that with ELB/ALB, like most PaaS, you don't have to "manage" your load balancer hosts. And it's probably cheaper than running an HAProxy cluster on EC2.
But for the power you get with HAProxy, is it worth it?
Does anyone have experience running HAProxy on EC2 at large scale?