Granted. It depends on the project though, I think - If you think that by working on it full time, you could get it to a point where you could have to do no work to live comfortably (either by hiring people to do it for you, or by selling it for enough cash to live off for the rest of your life) I'd say do that.

If it's not that kind of business though, I definitely agree - go the Pinboard route and blog about your trips to Antarctica or whatever while doing a minimum of work.

Business is very much a timing/market thing. The money faucet could turn off any day. If you come across easy money you generally want to see if you can turn it in to not so easy but still efficient use of time money in exchange for getting a lot more of it while you can.

Opportunities dry up very quickly, once people and businesses discover there's money to be made. Hence, why there's always a big rush to grow fast.

I agree...for some people.

If you're comfortable living at a middle class level or just want to travel the world for a couple of years, then this is perfect for you. Do the Tim Ferris thing and just devote the bare minimum of time to it so that it keeps running and generating money - until it doesn't.

If you hope to become rich, then you would be better off either focusing your time into this business so you can grow it 100x+ or use it to cover your bills and to stack some savings while you try to build whatever business you are really passionate about.

If you instead want to get your education (like pursuing advanced degrees) then you can use this to cover your tuition and living expenses while you do so.

Just know that whatever makes you $8500/mo today will probably not keep doing so without some type of conscious effort to acquire new customers, to support current customers, and to either buy out or otherwise stave off competition. All of these require dedicated focus to do correctly. You can either do these yourself or you can hire help to do them for you but someone has to do them if you want your money to keep flowing in.