Is that actually true? The last person I know who formed an LLC in California had to publish an announcement of his "doing business as" name in the local paper.
not sure.... the more I hear, the less I believe it!
Hmm, some googling turns up that the state of California doesn't require any newspaper announcements for incorporating the LLC, but it delegates the "doing business as" registration to the counties, many of which do require an announcement. Can't seem to find any quick info on which do and which don't, though.