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Kinda defeats the entire purpose then doesn't it?

Their purpose is making money, not improving peoples lives.

Right, but how do they expect to get adoption at-scale if usage is tightly constrained and pricing is opaque?

Currently that's the "???" before "Profit!" but I'm sure they'll figure something out.

Seems they missed the golden opportunity to treat keyword sets as the adwords of location. Who wouldn't want to live at: banana.capitalone.waterslide?

What exactly _is_ the purpose?

Rough location: Country , City , Street.

Exact location: Latitude , Longitude.

I think the purpose is making the latter as easy to remember and recite as the former.

Discussion from yesterday about a free open source alternative:

https://news.ycombinator.com/item?id=12260958

http://xaddress.org (Note: not https)

And what stops anyone from spending a few days making a similar, public domain 3 word addressing system?

Patents? https://patentscope.wipo.int/search/en/detail.jsf?docId=WO14... and https://www.google.com/patents/WO2014170646A1

FWIW, looks like the US version is only an application (meaning that a patent might not issue).