Don't ask venture capitalists for referrals if they say they're not interested.
entrepreneur.com
entrepreneur.com
He'd get a lot fewer people asking for referrals if he flat out said "I don't think the idea/team/market/whatever is any good," in which case it would be illogical for an entrepreneur to ask for a referral (or for him to give one, since doing so would cost him credibility).
I can see this from both sides. We are trained as entrepreneurs to ask, ask, ask. If they say no, ask them who might say yes. But if they say no because they're a biotech late-stage VC, and you're after social-web angel funding, so they read your first two sentences and then turned off - what value does a referral really have?
It all comes down to doing your homework, IMO. If someone who should be interested declines, they can probably help you. If you're mass mailing every VC in Silicon Valley and asking for introductions from those who bother to reply to your poorly-targeted pitch, well, you've got a bigger problem than a VC writing a blog post about you.
Rejection's just a matter of business, but if he refuses to refer you and doesn't have a good reason (e.g. "everyone in my network is interested in biotech, and you're a web startup") he already thinks you're a loser and beneath consideration. At this point, getting his panties in a jam by asking a question he'll find annoying is a (small) benefit.
I don't suppose that this effect is large, but it might be noticeable.
Don't think anyone would poison a referral? If someone wasn't impressed by you, they might agree to the referral anyway -- perhaps thinking they are being nice -- but when they tell the third party about you, they say "yeah, this guy didn't impress me, but I promised him I would refer him to you."
You don't want to come off as implying the VC is wrong to turn you down, consider acknowledging the possibility that your idea isn't ready in the VC's mind before asking for a referral.
"Hey Brad, thanks for your polite note... I get that it isn't right for you to move forward with our team right now. Quite honestly, I value your advice. Is there someone you know who might be able to help us move forward a little more, if not by investing at least by helping us understand where we need to get to and how to proceed? Someone who is perhaps specializing in ventures like ours?
"While we would love to raise money from someone like you right now, if we aren't ready we would appreciate steering us to someone who is in a position to help us sharpen our focus.
"Thanks in advance,
"Reginald S. Braithwaite, Esq."
If one VC refers you to another, but that first one isn't investing, you're automatically damaged goods. You can and should be getting better referrals into investors than that. Entrepreneurs who have made the investor money in the past or are doing well for the investor in the present are the best.
If, on the other hand, the number of VC's is limited, they are well-connected to each other, and you plan to ask for funding repeatedly, then how you handle each individual interaction becomes VERY important, because it has a high chance of affecting all of your future interactions.
I find that much of the advice out there on sales and networking is focused on the former case, where the goal is to maximize the chance of a win in the first contact, even at the risk of making an enemy.
What kind of asshole is going to become an enemy because you asked for an introduction?
http://weblog.raganwald.com/2007/04/venture-capitalist-passe...
It doesn't happen explicitly, but a lot of the time, a person who's already in a relationship (i.e. who will reject the suitor for non-personal reasons) will refer attractive singles to friends.
If a VC rejects me, I'm going to assume that I'm not offering what he's looking to invest in, because the "VCs invest in people, not projects" line is wrong and it's legitimate and expected that a VC will reject people who aren't in his domain. If he refuses to refer me, on the other hand, to someone who might be looking to invest in my project, I'm going to recognize that his ability to judge talent is nil.
Hypothetical: What if your idea and your business plan is a flaming dog pile? Choosing to recognize that it is his ability that is lacking at this point is called arrogance.
Any information or feedback he gives should be considered a favor and is purely optional on his part.