iPhones aren't cages, they're serviced apartments. You pay a bit more and you don't get a choice on the decor, but you also don't have to vacuum the carpet, put out the trash, replace broken light bulbs, or lug heavy furniture around.

Apple makes it abundantly clear that they're selling an integrated solution. Anyone who cares about this knows this. It's not strictly Apple's fault if people who want a different deal buy their product in error.