It might be better to use the "Scratch Holograms" link at the top of that paper, as it has better exposition and a video. :)
https://www.youtube.com/watch?v=DLuvkcV2oi4&t=0m26s
https://www.youtube.com/watch?v=jqNF9IWmFQE&list=PL60100E8F3...
https://www.youtube.com/watch?v=H9gRPtkSOn0
Also gallery artists:
https://www.youtube.com/watch?v=dQ_sjQRYhX4