This is a guide on how to blog insightful. Not insightfully. Because insightful isn't a writing style, it's a type of idea.
Insightfully is an adverb, insightful an adjective. You can blog insightfully. You can write insightful blog posts. But how do you blog insightful? To me, that makes the opening sentence of the post a confused jumble of words, which made me skim over what might otherwise have been a good read. Can someone please enlighten me as to what he's trying to express?
And just to drive the point home, let's modify it slightly. See if the following makes sense: This is a guide on how to wait patient. Not patiently. Because patient isn't a waiting style, it's a type of...
I went back and read the first few paragraphs properly. It seems that what he's trying to say is "how to increase the insight of your readers, instead of merely displaying your own insight". Maybe not a snappy opening line, but at least it can be understood. Please don't open your blog posts by re-defining common words. It detracts from your writing, which may otherwise be excellent.