/s
My iPad collects dust, only modern apple products I regret buying.
Never found a decent use case for the thing. Dad loves it though.
The quote from the article is bogus:
>People that buy Apple products do so because they want the best; in hardware terms, at least
No, people buy them for the brand/perceived lifestyle/design/MacOS. Only the professionals by it for the "best hardware", the majority of their customers doesn't care, they just assume that the hardware is fine.
The majority of Apples customer will NEVER use their laptop for other than browsing, email and light word processing and for that purpose it's absolutely fine. In fact it's overkill.
Even for a person like me that do Python/Django development, it's still a fine laptop and it will continue to be fine for a long time.
It's a little expensive though. It seems like the price should have come down a little by now.
Honestly there's nothing wrong with the current line of Apple hardware, in terms of performance (and excluding the Mac Pro, which doesn't make any sense at all, given it's target audience)
Apple is failing the professional market significantly, and not just in hardware. They've also been killing off their pro software offerings. It's making a lot of us very uneasy.
They design for people who have the most money, who pay them most often and the ones there are the most.
Some bloke wanting 16gb of ram doesn't meet that criteria and never will.
Hell, when it first came out the Mac Pro was aimed almost above most professionals needs. A solid desktop with 32gb ram and a top end GPU would more than suffice for most professionals in graphics, development, and data analysis.
Besides, even if they were not targeting professionals, they would still be failing that market. Targeting a market is not a prerequisite for being judged suitable for a market.
The bigger issue I have is with the lack of attention to hardware and core OS issues. I'm not sure if they are just distracted building the new iCar or what, but all I want for them to do is to ship a reliable version of OS X (like they have historically) and to ship solid hardware that isn't 3+ years old. The other options (PC, Linux) are not viable alternatives yet for creative industries (in my opinion).