How To Make Facebook, FedEx, And Amazon More Fun
techcrunch.com
techcrunch.com
http://gigaom.com/2010/02/22/video-reality-tv-iphone-the-fut...
I had no idea the noted sites have had achievements. Upon noting this, I still have no inclination to venture to them.
Having more friends generally equates to greater personal satisfaction with Facebook and in real life
This is the case only because the Facebook accounts of real users are actually a reflection of their real-life social networks. Those who are happy and outgoing in real life are likely to have larger networks of friends and acquiantances, which results in more Facebook friends. They do not "friend" random people, nor do they "make" friends on Facebook.