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It's/its, there/they're/their, two/too/to should and will collapse into a single form in the coming decade. In the age where English is a worldwide lingua franca, prescriptivism is a worthless endeavor.

Language changes. The subjunctive is practically dead, long since merged with the indicative and therefore only inferred from context. You had no trouble reading this article with the author using the 'wrong' its/it's.

sure in this context maybe but if you actually consciously ignore it/it's in your writing style you'll end up with a lot of confusing sentences. saying things will change in the future doesn't mean you get to ignore accepted rules in the present.

You certainly do "get to ignore accepted rules." That's how we got to where we are today, language wise. Split infinitives, sentences that end with prepositions, slang, emoji, abbrevation -- language lives.

Things aren't changing in the future. They're changing now.

I challenge you to compose a sentence, in context like this blog post, that is confusing to a native speaker with its/it's collapsed.

Fantastic. Is there a similar one for their/they're/there?

Fixed :-) thanks