Comcast Says It Wants to Charge Broadband Users More for Privacy

This actually makes quite a bit of sense if you look at it backwards. "Comcast provides customers a discount if they allow Comcast to sell their information."

If providing cable costs $50 and you sell it for $80 you can provide the second option for $60 if you can make $30 selling their info.

Not that I think my ISP should be anything more then a dumb pipe but logically it's not that crazy.